14 Tools Every Entrepreneur Needs To Managing Social Media
VISUALLY’S GOOGLE ANALYTICS REPORT
What is it: an app that creates a custom infographic of your website’s activity and performance.
What’s great about it: It highlights where your wins came from, delivered straight to your inbox every week.
TWEETDECK
What is it: This Twitter-management tool allows you to oversee all aspects of your Twitter account(s) in one interface.
What’s great about it: the option to customize the display, gives a great deal of control over the intricacies of your Twitter profile without the hassle of navigating across profiles.
HOOTSUITE
What is it:social media management tool, manages multiple social streams like Twitter, Facebook, LinkedIn, Google+ and Foursquare, among others.
What’s great about it: allows to delegate between responses to fans & followers, eliminates the possibility of coordinating responses & overlooking valued fans, manages a wide range of social networks.
SPROUT SOCIAL
What is it: social-media dashboard that monitors and manages multiple social networks.
What’s great about it: clean interface, user-friendly dashboard, suggested new people to follow or unfollow and offers many ways to schedule updates in advance.
CROWDBOOSTER
What is it: streamlines your social-media activity on Twitter and Facebook, so you pay attention to what matters.
What’s great about it: scheduling posts, ability to keep track of new fans and followers, listing recently acquired influential followers, helps to direct growth and engagement metrics.
TWITTER SHOWDOWN
What is it: an app that allows users to compare any two Twitter accounts head-to-head.
What’s great about it: provides information on different Twitter accounts in your industry, comparison to competitor, follower-to-following ratio, level of tweet engagement, mentions per tweet, tweet timing and more.
EDGERANK CHECKER
What is it: helps admins understand how their followers interact with each post by assigning it an Edgerank score and makes recommendations to assist with future posts.
What’s great about it:easy way to sort through the data, monitors each post in real time.
BUFFER
What is it: simple and effective tool for sharing content through Facebook, Twitter, Google+ and LinkedIn.
What’s great about it: schedule bulk posts ahead of time in a queue, offers a number of extensions through Chrome, Firefox and Safari.
SHOUTLET
What is it: an enterprise-level social-marketing software that aims to help companies understand their market, grow their social database and drive their business by creating a seamless platform that guides targeted campaigns through analytics.
What’s great about it: publishing & scheduling content, easy to create custom workflows to ensure the needs of all customers and fans are being addressed.
SOCIALBRO
What is it: provides insights to Twitter analytics, suggestions for targeting and engagement.
What’s great about it: helps keep tabs on key influencers and competitors.
POSTLING
What is it: Keeping track of responses, brands and people. Sends a daily digest of recent activity across Facebook, Twitter, blogs and etc.
What’s great about it: tracking news every time the business or brand is mentioned, simple way to share or review.
TAILWIND (PINLEAGUE)
What is it: tracks activity across Pinterest including information about a company, products and competitions.
What’s great about it: general reporting of growth and engagement, option to connect Google Analytics to track conversions and see which activity is most profitable.
SOCIAL MENTION
What is it: a real-time social-media search and analysis tool that scrapes user generated content across the internet for any given company, product or search term.
What’s great about it: In a single stream gives you the most recent relevant results, metrics on unique authors, reach, frequency of mentions, sentiment and top keywords.
ARGYLE SOCIAL
What is it: focuses on building stronger relationships with your social following.
What’s great about it: establishes most valuable content, emphasis on B2B social marketing by monitoring prospects and tracking conversions.